ChinaLink has secured a significant investment into Liverpool
from a Chinese company listed in the Chinese stock exchange. Susino
(UK) Ltd, an umbrella and outdoor equipment maker from the southern
Chinese province of Fujian, has opened its UK outdoor product
centre in Liverpool.
Ms. Xiaoya Zhang, the newly appointed General Manager of the
company said that she had had lengthy discussions with various
advisers. It was the Liverpool-based ChinaLink whom she has chosen
to help them into England as their UK market adviser over the
last 8 months.
Ms. Zhang first met Dr. Kegang Wu of ChinaLink on 16 February
and was impressed by his in-depth knowledge of the UK market,
the hand-held approach & the ChinaLink services. Within two weeks,
Dr. Wu was on a plane to Guangzhou to meet the owner of Susino
China, Mr. Anbang Wang who was known for his legendary tale of
establishing Susino from scratch. ChinaLink was appointed as the
UK business adviser to incorporate and set up the operations.
Dr. Wu, who is Director of ChinaLink said "ChinaLink is known
for setting up UK - China trade projects and joint ventures in
China for British companies. "We have invested heavily in the
last few years in gearing new services toward the Chinese investors
coming to the UK market and have developed a range of support
services, together with our professional and public sector service
partners." " We are working with Susino on a long term business
plan to help them integrated into the UK market".
Mark Barsnet, Director of Operations of The Mersey Partnership,
which has commissioned ChinaLink to market Merseyside to potential
Chinese investors since 2003, said: "Susino's investment in Liverpool
represents a pivotal moment in our relationship with China and
we warmly welcome them here. The investment tide is starting to
flow out of China and Liverpool is well positioned to offer an
attractive investment environment for Chinese Companies. Chinalink
is a key element of that environment and we congratulate Dr.Wu
and his colleagues on their excellent work in supporting Susino
in their investment"
Mike Taylor and Tony O'Neil, CEO and senior investment manager
of BusinessLiverpool respectively, were involved with ChinaLink
in helping to select suitable premises in Liverpool.
Dr. Wu has been invited to address two Chinese national business
forums on ChinaLink's best practices of working with Chinese companies
in the UK market.
