Wei Li Corporate Services
After four years of research and development, Wei Li Corporate Services
launched its products for the Chinese market at the Inward Shanghai Delegation
hosted by the Liverpool Chamber of Commerce last year.
The products are the Chinese versions of two of the world's best selling
board games, which have hitherto not been available in Chinese, for technical
reasons that were considered insurmountable until now.
One of the game exploits the most commonly used method for inputing Chinese
characters into the computer environment, and the only method that can
be used to accessing the internet. Thus playing this particular game would
be strongly associated with enhancing computer skills and literacy in
general.
The other game is based around several constant preoccupations of the
Chinese that have been mapped onto a phenomenally successful Western board
game.
Both games can be promoted as products in their own right or as "loss-leaders"
in marketing strategies to enhance brand profile. This is very much in
line with the very successful campaigns run by several multi-nationals
when opening up the Chinese market, but involving considerably less expense
for a similar - if not greater - impact.
The response to the games by the visiting Chinese business leaders has
been excellent. To quote the Vice-Chair of the Shanghai Chamber of Commerce,
after we were able to drag him away from playing the games for long enough:
"These games will be number 1 best-sellers in China. The name of these
games will be on the lips of everyone in China."
But to quote a famous Chinese proverb:
°î¸ñî°ðî¨ |
